The location of Apple’s red “end” button is set to slightly move with upcoming iOS 17 updates to the phone app. FILE – The line-up of the Apple iPhone 13 is displayed on their first day of sale, in New York, Friday, Sept. The company is expected to switch to the USB-C cable standard that is already widely used on many devices, including its Mac computers and many of its iPads.
One of the biggest anticipated changes that Apple is expected to announce is a new way to charge the iPhone 15 models and future generations. The array of iPhone 15 choices, likely to range from lower-priced basic models to more expensive premium versions, are expected to consist of mostly incremental advances to the device’s chips, battery and cameras. The malaise is a key reason Apple’s stock price has dipped by nearly 10% since mid-July, dropping the company’s market value below the $3 trillion threshold it reached for the first time earlier this summer.Īs has been case with Apple and other smartphone makers, the next model isn’t expected to make any major leaps in technology. The showcase at Apple’s Cupertino California, headquarters comes as the company is mired in a mild slump that has seen its sales drop from last year in three consecutive quarters - with management signaling another downturn is likely during the current quarter that will be capped with the release of its iPhone 15 lineup. What to expect?Īpple is expected to take the wraps off its next iPhone on Tuesday during what has become an annual late summer rite aimed at giving more people more reasons to buy the technology trendsetter’s marquee product. The Associated Press has the story: Apple is poised to unveil the iPhone 15. Apple’s latest phones are expected to have new charging ports, titanium cases and cameras, but their debut at its Apple Park headquarters will come as the Chinese government has expanded some restrictions on using iPhones. The iPhone made up more than half of Apple’s $394.3 billion in sales last year, but it faces new challenges with selling in China, the Cupertino, California firm’s third-largest market. Apple on Tuesday is expected to unveil a new iPhone 15 lineup as questions about market access in China and competition hang over the world’s most valuable listed company.
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